Baddie Works

Baddie Works is a small, locally-owned business run by a lash technician in Brampton and Vaughan, offering lash extensions and beauty services. The brand sought to create a fun, playful identity for their business. To capture the lively and energetic essence of "Baddie Works," the design incorporated elements that reflected the brand's spirit within the typographic logo. An aftercare pack was also designed featuring eyelash brushes, all wrapped in the brand's unique style and including clear aftercare instructions for their customers.